Sunday Ramblings Vol.3

*Sunday Ramblings is a weekly post where we share our personal anecdotes and thoughts. These posts won’t necessarily be directly related to In the Rough, but the likelihood is that they will be while creating a transparent look into the business.*

*This is Volume 3*


One of my favourite things to do while out and about is to think about what the people around me are thinking or where they’re going, or about how their day is going. Does anyone else do that? Leave my curiosity to my retail experience, where you’re constantly having to remind yourself that you don’t know what’s going on in the life of someone else – especially when that someone else isn’t particularly respectful or courteous to you during the interaction. Keeping this in mind, I enjoy creating make-believe lives for some people. I remember one such incident, on a subway car in Brooklyn, where I annoyed Scott to no end with my semi-tipsy stories about the other passengers. I gave one couple the story of being on their second or third date (they must’ve seemed awkward); another couple of being married for too long, having nothing more to talk about; and a large, muscular man the story that he was a sensitive ballet dancer, but few people saw beneath his intimidating stature to see his true self. I definitely know how to keep myself entertained!

I like to think that everyone is always having a great day, and where I work it’s quite easy to see how one might think that. We don’t often get customers who take out their frustrations or bad news on us. Normally, it’s the opposite. People are happy, friendly and sprouting compliments and positive inflections on the space and what they find. It makes each day go by quickly and makes going to work a pleasure.
I feel the same way about what I’m doing with In the Rough. I enjoy making what I make and I hope that people can see or read into that, and want to add the things we make to their happy life stories.


Sunday Ramblings Vol.2

*Sunday Ramblings is a weekly post where we share our personal anecdotes and thoughts. These posts won’t necessarily be directly related to In the Rough, but the likelihood is that they will be while creating a transparent look into the business.*

*This is Volume 2*

Let’s not get into the minutiae, I know it’s actually Monday, but really, working all day and having a pj Oscar party (Yikes! One hell of an Hollywood ending, amiright?!) leaves me rambling in the wee, wee hours.

This week was rough. Ha! Get it? Rough, In the Rough, rough… I digress. I got hit with the mother of all colds and could do little else than sleep for an almost record-breaking 48 hours. Coming out the other side of this cold left me lifeless and lacking energy. I felt compelled to continue my quarantine with more tea, more pulp fiction (novels, not the movie – although that would’ve been fine too) and absolutely nothing productive. What do you do? Do I take the time to heal? Do I push through and withstand a couple more days of a foggy brain and red, stuffy nose? I vote for healing, but is that really what’s best? I know this is something entrepreneurs are constantly struggling with, and although I’ve really only dipped my toe in, I know it’s something I’m going to have to figure out… eventually. On the other hand, I am so completely aware that I have things that need to get finalized, or powering through the to-do list on tasks I haven’t started yet, so figuring it out seems trivial and lazy. That’s what tomorrow is for! At least I’ll keep telling myself that, for now.


What’s in a Name?

Do you ever think about where a name comes from? Do you wonder if there’s a special meaning behind the name, or merely a ‘good idea’ that came to among friends? I love asking people about the inspiration behind things they name – pets, businesses, cars, or if they’re anything like me, random inanimate objects. I like knowing what’s behind a name, the story, the reasoning.

So, before you ask, here are some reasons why In the Rough came to be:

  • Our launch product is/was a diamond. Not a real one (in the carbon under pressure sense), but one made of wood. Many beautiful diamonds made of many different types of wood. We are thisclose to launching our next product – a yoga mat/blanket/beach towel carrier made of leather – so diamonds are not our one and only.
  • The things we have decided to create all start as something a little different than they end up, a little… rougher. Blocks of wood cut and sanded to show off the grain in geometric shapes. Sheets of leather hand cut, dyed and put together to give you a streamlined carrier. Up-cycled glass to catch the light and hold plants or candles. Before and during production, our offerings spend a lot of time ‘in the rough’ before becoming your treasures.
  • If you’ve read my last post, you know that this business has been years in coming. You could say that I have been in a state of limbo and finally am finding a way out (I can’t speak for Scott on this point) and am finding my full potential, just like our products are while they’re being handcrafted. I know it sounds cheesy, but it’s 3am and I’m emotional after watching Father of the Bride 🙂
  • In the making of a brand and image, I wanted something that could relate to anyone and to many different items. Even though I believe I’ll continue to go back to diamonds time and time again, the words ‘in the rough’ mean so much more.

There it is. I know there will be moments of frustration and times of clarity, and I hope that throughout all of it, I’ll be able to think back to this moment and remember that In the Rough is so much more to me than the things we make.